Television drama MTV Shuga tackles taboo topics and offers life lessons to viewers in developing nations. How have its gripping storylines changed behaviors?

On July 26, 2014 at Samora Stadium in Iringa, Southern Highlands, Tanzania, crowds of young people joined Iringa regional authorities, the Tanzania Commission for HIV/AIDS (TACAIDS), UN officials, USAID/PEPFAR partners, community service organizations, and other stakeholders to mark the launch of Shuga Radio, a radio serial drama designed to promote HIV testing and counseling (HTC) and post-test services and encourage correct and consistent condom use among youth people aged 15-24 years.